Set up a foundation based on accountability
It's useless to
view accounts
fragmented
A holistic view lights up with insights.
SEE IT IN ACTION
The marketing and sales departments battling against each other makes it hard to win
Does your marketing team frequently operate from different systems, unaware of what your sales team is doing? It’s difficult to track actions and communications within an account when revenue teams work in silos.
It's the only complete revenue team go-to-market solution for B2B companies
Create a holistic view of each account by combining your data with third-party and behavioral data from Sales Lead Machine. This is the only place sales and marketing can see which accounts are engaged, which actions they are taking, and whose communications have been sent.
There's no need to guess. Sales Lead Machine makes it easy to connect the dots
Wanna get your hands dirty?
Check out these step-by-step “how-to’s.”
Focus on high-converting accounts
Whenever there is a positive buying signal, I want to prioritize outreach to prospects.
  • Select your auto-generated account list from the Analytics dashboard.
  • High-scoring Pipeline Predict accounts should be prioritized.
  • Alternatively, you can refine an existing account list by adding Pipeline Predict.
  • Identify key accounts that need nurturing by layering on filtering rules.
With insights into accounts and people, you can arm your sales team
Having easy-to-access information is important to me as a sales leader. You're in good hands with us.
  • Use the Analytics dashboard to filter for key data such as accounts with trending intent.
  • Click "Save View as Quick Card" in the menu.
  • Apply a new Quick Card to the Account List Dashboard to replace an existing Quick Card.
  • Using User Views, customize where Quick Cards appear and build different Quick Cards.
Creating a personalized journey stage
As a marketing ops manager, it’s important to create accurate journey stages that match our sales cycles and engagement criteria. You came to the right place.
  • Our sales cycles and engagement criteria must be matched perfectly when creating journey stages as a marketing ops manager. We've got what you're looking for.
  • Go to Settings and select Account Journey Builder.
  • You can add new stages by clicking Edit and adding a new stage, or you can rearrange the stages by clicking Reorder.
  • Build stages using selectors according to the buyer journey and important stages of engagement.
  • Activate triggered campaigns or sales actions when an account reaches a high priority stage (MQA).
Analyze your pipeline
As a Marketing executives want to see how opportunities are converting within a quarter and where targets are in our funnel. Your thinking is admirable.
  • Go to the Journey dashboard.
  • Choose a timeframe and the list you'd like to analyze to get insights on accounts, pipeline opportunities, and account progression through the funnel.
  • Build stages using selectors according to the buyer journey and important stages of engagement.
  • Better yet, compare different timeframes with the Compare feature.
What else can you do with Sales Lead Machine Account Intelligence?
We thought you might ask. So we listed our most popular use cases below.
ABX Cloud
Advertising Cloud
Sales Intelligence Cloud
Data Cloud
Make your B2B go-to-market smarter
Sales Lead Machine One
The Smarter Strategy suite for B2B brands. Inject our rich, precise Account Intelligence into every step of the buying journey. You’ll spot opportunities earlier, engage with them more intelligently, and close deals faster. It’s that simple.
CAN'T WAIT TO LEARN MORE
Where you are is the perfect place to start
We’re here to help manufacturers get better by getting smarter.
No matter the complexity of your business, we’re here to help marketing and sales collaborate faster, share insights across business lines, and grow revenue farther.


Ready to learn more about how we can help?
Get your Strategy Certification
Like six sigma for sales and marketing.
Register Now
You can help customers in real-time across all of your channels from email, social, website, iOS, and Android apps.
Useful Links
Contact Us
  • +44 7913027482
  • [email protected]
  • Level 30, The Leadenhall Building, 122 Leadenhall St, London EC3V 4AB
©2023, SLM. All Rights Reserved.