Problems We Solve for Marketing
Account Blindness
Drying Up Your
Pipeline?
Discover Insight-Driven Strategy
It’s hard to hit your pipeline goals when you
can’t see your targets
It's good that we can shine a light on the path
In today’s business-to-business environment, almost all
B2B purchases are made online – and most of them
take place behind your back. In addition, there are
dozens of disconnected systems that are supposed to
help you understand and connect with your buyers,
which creates a mess of account-level insights.
Get visibility at every touch point of the buying journey
with a Strategy platform that injects Account
Intelligence. It will be easier for you to spot in-market
opportunities. Make them progress faster. Every
quarter, reach your pipeline goals
Take action against omnispam
Having a single, clear view of your accounts would enable you to accomplish what you want? Don’t spam buyers with irrelevant and
unwanted messages with hunch-based marketing. Let’s improve Strategy by making it smarter.
Build
Create a Strategy foundation based on
accounts
It's impossible to see the opportunities at your door without a unified
view of your customers. With account-based metrics, you can
measure what matters and act accordingly.
Find
Discover accounts that might be
interested in buying
Smarter Account Intelligence helps you spend your time and money
on the right accounts
Engage
Your accounts need to be engaged
Engage relevant audiences instead of spam ones. No matter what
channel you use, personal messages reach your buyers with greater
impact.
Close
Increase the number of opportunities
closed
Deals aren't closed by gut feel. Your reps can target the right
accounts with the correct message when they share data and
insights in one place. Every time.
Expand
Engage your existing customers and
expand your business
It is more efficient than gaining new customers, and it makes them
stickier as well. This is Smarter Strategy at its best.
Measure
A B2B Strategy measurement strategy
that matters
Monitor account engagement and progress throughout journey
stages - things that build revenue and your 'reputation' among high-
level executives.
Related resources
Unify your Strategy team around Sales Lead Machine
Account Intelligence
You’re not the only one we care about. We’ve got a soft spot for your colleagues, too.

You can help customers in real-time across all of your channels from email, social, website, iOS, and Android apps.
Contact Us
  • +44 7913027482
  • [email protected]
  • Level 30, The Leadenhall Building, 122 Leadenhall St, London EC3V 4AB